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Competitor Targeting: Winning the Battle for Market and Customer Share
Beat the Competition: How to Use Competitive Intelligence to Develop Winning Business Strategies
"Competitive Intelligence" - A New Survival Tactic
Customer Knowledge for e-Marketing
CRM is a Strategy not a Tactic
Customer Relationship Management at CCL
Customer Relationship Management: From Conflict to Collaboration
CRM and the Retailing of Goods and Services
CRM and Sales Force Automation
Don't Give Me Just One (Re: Ethnicity Trends in Canada)
Don't Treat Your Customers Equally
Florists Could Say It With Gifts
Grocers and Gifts: Food for Thought
The Growing Power of Chain Stores
The Marketer's Challenge: How To Teach Customers New Behaviours
Marketing Governance: Oversight Overlooked
Measuring Customer Relationships: What Gets Measured Really Does Get Managed
Online Education As An Export Industry
Relationship Demarketing: Managing Wasteful or Worthless Customer Relationships
Relationship Marketing Strategy
Relationships with Investors and Owners
Selling Giftware to Canadian Hardware Retailers
Selling Giftware to Canadian Landscape and Garden Centres
The Business of Retail: Customer Loyalty (1. Customer Strategy)
The Business of Retail: Customer Loyalty (2. Customer Profitability & Measurement)
The Business of Retail: Pricing and a Stronger Canadian Dollar
Accelerate Time-to-Results (Part A)
Case study: Web-sites of Utilities in Ontario
CRM and Relationships with Investors
CRM and Telecommunications Services
CRM Can't Possibly Apply to Government. Or Can It?
Digital Convergence: End of the Journey or Fork in the Road?
Employee Relationships a Key to CRM
Make Your Business Culture a Collaborative One
Time to Manage Customer Relationships
Twelve Ways to Increase Sales in Your Manufacturing Company Right Now
Web-sites and Customer Relationships