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About the Firm

Principals

The firm’s principals are Ian Gordon and Bob Love. Ian and Bob have over 40 years of combined senior consulting experience and both were previously senior partners responsible for the strategy, marketing and research consulting practices at multinational consulting firms.  In addition to serving executives as strategic consultants, Ian and Bob have also held senior executive management and Board positions.

Ian Gordon

Ian Gordon is a career management consultant with executive and Board experience. He helps companies to build profitable revenue performance. As part of this and more generally, he has assisted many firms to plan and measure customer and stakeholder relationships. He has also worked with clients to build fact-based responses to strategic issues, conceive market, product and channel strategies, organize around customers and channel intermediaries, develop deeper relationships with individual customers and create lines of business to capture new revenues. His focus is on bringing proven, practical and leading-edge strategic concepts to help transform companies that expect much more from their revenue performance and want to break down barriers that restrict growth. In addition to assisting companies, Ian has also conducted public-sector, industry and consortia engagements domestically and internationally. He has authored three books on competitive business strategy and relationship marketing, and over 100 articles, including 12 for the Ivey Business Journal/Business Quarterly. In 2011, he appeared before the Canadian Senate's Standing Committee on National Finance. He has trained executives and managers from over half the Fortune 500 companies in CRM, competitive intelligence and strategy, and pricing for profit, has lectured extensively in CRM and other marketing and strategy subjects to undergraduate and MBA students, and has been a featured speaker at company events and industry forums. He serves or has served on nine Boards of Directors/Advisors including company Boards of Directors, the Strategy Advisory Board for a hospital, and a business advisory board for a municipality.

Bob Love

Bob Love is a highly accomplished marketing and sales executive with exceptional analytical skills and business acumen. He has conducted many complex market and industry studies and has helped organizations in a broad range of sectors to understand and address the strategic factors underpinning their revenue and profit performance. Many of the assignments he has conducted involve planning and measuring customer and channel relationships. He has also conducted engagements that focus on competition including industry evolution and projections, and how firms can be best positioned to compete. Bob has extensive experience in searching out additional market opportunities for existing products and services and in assessing the sales prospects for new concepts and ventures. He also has a history of success in helping clients to formulate and execute creative, yet practical, customer acquisition and retention strategies to accelerate revenues, to increase profits and to drive sustainable growth.

Competencies

Our competencies are in the following main areas:

We have developed these competencies over lengthy careers conducting a wide range of strategy and strategic marketing engagements including best-practice assignments in areas such as relationship marketing and competition.  We also have hands-on experience leading business start-ups and implementing marketing plans.

Guiding principles

Our guiding principles are as follows: